Star Lena Reedy
UX Researcher
A/B Testing Results
Client: Nationally Ranked University
A private university wanted to increase lead generation to their MBA program. We developed an A/B test designed to increase engagement and drive more Requests for Information about the MBA program.
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A/B Test Hypothesis:
If key value statements and a strong call to action are presented on the homepage, then more visitors will engage and request information.
A/B Test conversion rate results:
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Request Info From Pageviews +115%
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Request Info Form Submissions +43%
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+43%
Lift in Conversion Rate
for Form Submissions
Client: Home Furnishings Retailer/Manufacturer
A local chain of retail furniture stores wanted to increase the lead-generation performance of their website. (This
retailer was not offering e-commerce on their site at the time.) We designed and launched an A/B Test to facilitate
conversion on product pages.
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Hypothesis
If visitors can easily see how to locate/call/email the store when looking at a specific product, they will be more likely to convert and ultimately visit the store.
A/B Test conversion rate results:
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Contact Us Form Submissions +119%
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Phonecalls +64%
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+119%
Lift in Conversion Rate
for Form Submissions
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Client: Regional Hospital
A premier local hospital wanted to improve their brand image which had been embattled by recent press coverage. We designed an A/B Test to promote awareness of the initiatives taken to provide transparency in billing as well as the hospital's core values.
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Hypothesis
If elements are added to engender trust and transparency to support positive brand experience, more visitors will stay on the site longer, facilitating increased engagement and conversion.
A/B Test conversion rate results:
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Core Values Pageviews +805%
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Out-of-Network Explanation Pageviews +292%
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+805%
Lift in Rate of Pageviews
for Core Values Pages
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Client: Surgeon
A surgeon and inventor of an innovative migraine treatment implant wanted to expand awareness of his procedure by increasing webinar registrations by potential patients.
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Hypothesis
If the path to the webinar registration page is emphasized and encouraged, more visitors will visit the form page and more will register for the webinar.
A/B Test conversion rate results:
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Webinar Registration CTA clicks +126%
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Webinar Registration Pageviews +120%
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Webinar Registrations +113%
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+113%
Lift in Conversion Rate
for Webinar Registrations
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Client: Home Furnishings Retailer/Manufacturer
A regional furniture retailer and manufacturer wanted to improve the lead generation performance of their website. (Ecommerce accounted for a fraction of sales at the time, and they were not yet ready to ramp up online sales.)
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Hypothesis
If key elements—value proposition, store locations and account access—are emphasized, then more visitors will engage and convert by calling and visiting and buying in-store or online.
A/B Test conversion rate results:
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Store Locator Pageviews +41%
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Form Submissions +40%
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eCommerce Revenue +35%
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Account Creation +27%
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Email Signups +13%
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