Star Lena Reedy
UX Researcher
A/B Testing Results
Client: Nationally Ranked University
A private university wanted to increase lead generation to their MBA program. We developed an A/B test designed to increase engagement and drive more Requests for Information about the MBA program.
A/B Test Hypothesis:
If key value statements and a strong call to action are presented on the homepage, then more visitors will engage and request information.
A/B Test conversion rate results:
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Request Info From Pageviews +115%
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Request Info Form Submissions +43%
+43%
Lift in Conversion Rate
for Form Submissions
Client: Home Furnishings Retailer/Manufacturer
A local chain of retail furniture stores wanted to increase the lead-generation performance of their website. (This
retailer was not offering e-commerce on their site at the time.) We designed and launched an A/B Test to facilitate
conversion on product pages.
Hypothesis
If visitors can easily see how to locate/call/email the store when looking at a specific product, they will be more likely to convert and ultimately visit the store.
A/B Test conversion rate results:
-
Contact Us Form Submissions +119%
-
Phonecalls +64%
+119%
Lift in Conversion Rate
for Form Submissions
Client: Regional Hospital
A premier local hospital wanted to improve their brand image which had been embattled by recent press coverage. We designed an A/B Test to promote awareness of the initiatives taken to provide transparency in billing as well as the hospital's core values.
Hypothesis
If elements are added to engender trust and transparency to support positive brand experience, more visitors will stay on the site longer, facilitating increased engagement and conversion.
A/B Test conversion rate results:
-
Core Values Pageviews +805%
-
Out-of-Network Explanation Pageviews +292%
+805%
Lift in Rate of Pageviews
for Core Values Pages
Client: Surgeon
A surgeon and inventor of an innovative migraine treatment implant wanted to expand awareness of his procedure by increasing webinar registrations by potential patients.
Hypothesis
If the path to the webinar registration page is emphasized and encouraged, more visitors will visit the form page and more will register for the webinar.
A/B Test conversion rate results:
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Webinar Registration CTA clicks +126%
-
Webinar Registration Pageviews +120%
-
Webinar Registrations +113%
+113%
Lift in Conversion Rate
for Webinar Registrations
Client: Home Furnishings Retailer/Manufacturer
A regional furniture retailer and manufacturer wanted to improve the lead generation performance of their website. (Ecommerce accounted for a fraction of sales at the time, and they were not yet ready to ramp up online sales.)
Hypothesis
If key elements—value proposition, store locations and account access—are emphasized, then more visitors will engage and convert by calling and visiting and buying in-store or online.
A/B Test conversion rate results:
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Store Locator Pageviews +41%
-
Form Submissions +40%
-
eCommerce Revenue +35%
-
Account Creation +27%
-
Email Signups +13%