Awards

Winner

American Marketing Association
Atlanta Marketer of the Year Award, 
Web & Interactive Marketing, Lead Generation Category 2014

Program

"Strategic Conversion Optimization & Design Testing Drives Visitor Engagement Increase"

 

Client

Enterprise Digital Business Platform

Launched multiple tests to improve conversion rate:

 

  • Test: A/B test of Contact form page

    • Result: Conversion Rate (All Visitors) +99%

    • Result: Conversion Rate (New Visitors) +457%

 

  • Test: A/B test of Free Trial form page

    • Result: Conversion Rate (New Visitors) +55%

 

  • Test: Card Sort of IA & Design Change

    • Result: Avg. visit duration +8.4%

    • Result: Pages / Visit: +2.4%

+457%

Lift in Conversion Rate

for Form Submissions

Finalist

American Marketing Association
AMY Award 
Web & Interactive Marketing, Lead Generation Category, 2013

 

Program

"Usability-Driven Navigation Redesign Improves Site Engagement"

Client

Residential Real Estate Development and Management Company

 

Launched UX-driven tactics to improve wayfinding:

 

  • Tactic: Conduct Heuristic Usability Audit

  • Tactic: Provide CRO Recommendations

  • Tactic: Conduct Persona-Driven User Testing 

    • Result: Bounce Rate -70%

    • Result: Pages Per Visit +62%

    • Result: Visit Duration +11%

 

-70%

Decrease in Bounce Rate

Winner

American Marketing Association
AMY Award,
Integrated Search Marketing Category, 2012

 

Program

"Optimized Search Marketing Strategy Produces Robust ROI"

Client

Microsoft Dynamics Manufacturing Software Partner

 

Optimized landing pages to improve conversion rate:

 

  • Tactic: Develop and launch optimized LP

    • Result: Conversion Rate +175%

    • Result: ROI +1,695%

+1,695%

Lift in ROI

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© 2019 Star Lena Reedy, UXC