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Awards

Winner

American Marketing Association
Atlanta Marketer of the Year Award, 
Web & Interactive Marketing, Lead Generation Category 2014
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Program

"Strategic Conversion Optimization & Design Testing Drives Visitor Engagement Increase"

 

Client

Enterprise Digital Business Platform

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Launched multiple tests to improve conversion rate:

 

  • Test: A/B test of Contact form page

    • Result: Conversion Rate (All Visitors) +99%

    • Result: Conversion Rate (New Visitors) +457%

 

  • Test: A/B test of Free Trial form page

    • Result: Conversion Rate (New Visitors) +55%

 

  • Test: Card Sort of IA & Design Change

    • Result: Avg. visit duration +8.4%

    • Result: Pages / Visit: +2.4%

Finalist

American Marketing Association
AMY Award 
Web & Interactive Marketing, Lead Generation Category, 2013

 

Program

"Usability-Driven Navigation Redesign Improves Site Engagement"

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Client

Residential Real Estate Development and Management Company

 

Launched UX-driven tactics to improve wayfinding:

 

  • Tactic: Conduct Heuristic Usability Audit

  • Tactic: Provide CRO Recommendations

  • Tactic: Conduct Persona-Driven User Testing 

    • Result: Bounce Rate -70%

    • Result: Pages Per Visit +62%

    • Result: Visit Duration +11%

 

Winner

American Marketing Association
AMY Award,
Integrated Search Marketing Category, 2012

 

Program

"Optimized Search Marketing Strategy Produces Robust ROI"

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Client

Microsoft Dynamics Manufacturing Software Partner

 

Optimized landing pages to improve conversion rate:

 

  • Tactic: Develop and launch optimized LP

    • ​Result: Conversion Rate +175%

    • Result: ROI +1,695%

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