Star Lena Reedy
UX Researcher
Awards
Winner
American Marketing Association
Atlanta Marketer of the Year Award,
Web & Interactive Marketing, Lead Generation Category 2014
Program
"Strategic Conversion Optimization & Design Testing Drives Visitor Engagement Increase"
Client
Enterprise Digital Business Platform
Launched multiple tests to improve conversion rate:
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Test: A/B test of Contact form page
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Result: Conversion Rate (All Visitors) +99%
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Result: Conversion Rate (New Visitors) +457%
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Test: A/B test of Free Trial form page
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Result: Conversion Rate (New Visitors) +55%
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Test: Card Sort of IA & Design Change
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Result: Avg. visit duration +8.4%
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Result: Pages / Visit: +2.4%
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+457%
Lift in Conversion Rate
for Form Submissions
Finalist
American Marketing Association
AMY Award
Web & Interactive Marketing, Lead Generation Category, 2013
Program
"Usability-Driven Navigation Redesign Improves Site Engagement"
Client
Residential Real Estate Development and Management Company
Launched UX-driven tactics to improve wayfinding:
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Tactic: Conduct Heuristic Usability Audit
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Tactic: Provide CRO Recommendations
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Tactic: Conduct Persona-Driven User Testing
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Result: Bounce Rate -70%
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Result: Pages Per Visit +62%
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Result: Visit Duration +11%
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-70%
Decrease in Bounce Rate
Winner
American Marketing Association
AMY Award,
Integrated Search Marketing Category, 2012
Program
"Optimized Search Marketing Strategy Produces Robust ROI"
Client
Microsoft Dynamics Manufacturing Software Partner
Optimized landing pages to improve conversion rate:
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Tactic: Develop and launch optimized LP
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Result: Conversion Rate +175%
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Result: ROI +1,695%
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