Today is the day. It is the dawn of the day dubbed “mobilegeddon” by industry insiders to mark the point in time when the need for a mobile-friendly site would be taken seriously by all. Though good user experience should be valued for its own sake, this is the day it impacts the bottom line because the Google algorithm has shifted to reward good mobile usability. Producing an optimal cross-device digital experience is no longer reserved as a goal only for larger companies. I

The need for a mobile-friendly version of your website has suddenly taken on more urgency. This is because it soon will be not only a usability issue, but also a ranking factor in the Google algorithm. Beginning April 21, mobile-friendly sites will be rewarded in the Google rankings. Google has stated that this change will affect mobile searches and will have a “significant impact” in the search results. Google’s overriding goal is that “…users will find it easier to get rele