Did Mobilegeddon Matter?

July 16, 2015

April 21, 2015 was dubbed "Mobilegeddon" because it was the day Google launched the algorithm shift which include mobile usability as a ranking factor. 

 

Some analysis suggested there was little actual impact and Mobilegeddon was a misnomer.

 

However a more recent study indicates that the algorithm shift did have a notable impact. It just took longer to be detected than initially thought. 

 

For more, see this WSJ article featuring a study by Adobe Systems:

Google’s ‘Mobilegeddon’ Was a Big Deal, After All

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